FROMM - SOCIAL MEDIA
In early 2019, the connection between diet and dilated-cardiomyopathy (DCM) was being investigated by the FDA and UC Davis. While the FDA was not pointing any fingers at the time, Fromm was among many pet food manufacturers put under the microscope of the public eye. Fromm decided to start a social media campaign to drive home their longstanding dedication to pet nutrition and overall pet wellness. Below is part of the social media campaign for Fromm Family Pet Foods. I helped develop copy and image assets for the campaign as well as placements and schedule for ads and posts. In addition, flyers and handouts were created for retail, veterinary, and distribution partners.
Web Assets
Fromm Family Foods is a 5th generation family-owned-and-operated company. Since 1904, Fromm has maintained a tradition of quiet innovation in agriculture and animal health. #DidYouKnow #FrommFamily #FrommFoodForThought
Did you know that in 1939, after many years of extensive research, Dr. Robert Green and Fromm Laboratories created and marketed the first feline and canine distemper vaccines? #DidYouKnow #FrommFamily #FrommFoodForThought
For more than 70 years, Fromm has taken pride in making high quality pet food, treats, and supplements. #DidYouKnow #FrommFamily #FrommFoodForThought
As pet parents, we understand the need for premium ingredients and balanced nutrition. We remain steadfast in our dedication to providing our pets, and yours, with the highest quality foods, treats, and supplements. #DidYouKnow #FrommFamily #FrommFoodForThought
Did you know Fromm products are made at our four family-owned-and-operated facilities in our home state of Wisconsin? #DidYouKnow #FrommFamily #FrommFoodForThought
In 1949, we formulated our first complete and balanced kibble with our chief nutritionist, Dr. Willard Roberts. Doc Roberts would go on to pioneer the process of cooking fresh meat and grain together utilizing extrusion and conduct extensive research on protein and protein quality. This led to the development of many Fromm products. #DidYouKnow #FrommFamily #FrommFoodForThought
Did you know that in the 1980s, Fromm was a pioneer in the use of mixed tocopherols as a natural preservative? Mixed tocopherols remain the most popular natural preservative in pet food today. #DidYouKnow #FrommFamily #FrommFoodForThought
Our Fromm Family Gold recipes were introduced in 1999 to commemorate the 50th anniversary of our first dog food recipe. This line of products offers specific recipes for different pet life-stages and lifestyles. #DidYouKnow #FrommFamily #FrommFoodForThought
Printed Materials
Creative Direction
Design
Social Media Planning
Community Management
Photos Copyright Fromm Pet Foods